"Stay Wild Swim to internationalise and enter the Canadian Market"  

​

I created a 3000-word internationalisation retailing strategy report for the sustainable swimwear brand Stay Wild Swim. This module gave me an understanding of the challenges faced, and strategies available when internationalising a business, analysing and identify the geographical market, market entry methods, contextual issues and key drivers.

​

​

KEY SKILLS LEARNT

• Analysis of current Affairs and key drivers 

• Cultural Awareness

• Financial Analysis

• Understanding the target consumer

• Business Terminology

• Strategic Planning

• Competitor Analysis 

• Marketing considerations  

• Wider Business Perspective

• Developing written and reflective Skills

• Academic Writing