A 6000 word essay that explored how Generation Z are becoming a young activist generation and the impacts this will have on the fashion industry. Through in depth primary and secondary research into the consumer group, market trends and theories. This was presented both digitally and printed with creative layout throughout.

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KEY SKILLS LEARNT

• Primary and secondary research

• Theoretical and practical underpinning

• Market analysis

• Academic writing

• Ability to develop new insights

• Personal interests

• Cultural awareness

• Critical analysis

• Professional presentation

• Discussion and arguing key findings

• Rationalising information